April 4, 2012
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Once upon a time there was a start-up with 2 brilliant founders, who had developed software that addressed a need in an area supporting conservation of resources. A do good product that is a viable money-maker as well. Love it. … Continue reading
March 29, 2012
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An acquaintance discovered that I design websites, and said, “I need to get something up so I can make money from all of this training I’ve done.” “What service are you offering?” “Therapy relating to xyz industry. Is a WordPress … Continue reading
March 27, 2012
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When first I heard the phrases user experience, user interface, audience engagement, they were applied to website interactions. After considering these terms, I realized I’d been working with them since design school, pre-www. Shortly thereafter, my mother pointed out I’d … Continue reading
October 11, 2011
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So where does one start with branding? The process is similar whether for a product, service, large or small corporation, a person, an initiative, an event, a non-profit. It’s a who, what, where, why, when proposition. You’ve heard it before, … Continue reading
October 11, 2011
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I was asked to review a pending website, and in the process gave a company founder some suggestions on how to review what was being designed. It was clear that a creative brief had not been written nor followed. Some … Continue reading